Mottainai - S/S 2021 Unisex Collection
Mottainai is a Japanese term which flipped on it's head is about waste having value.
It's about using clothes to their full potential. It's about living, loving and breathing in fabric.
This film follows the journeys of five individuals as they travel across the Cornish landscape becoming a collective through nature and clothing.
Director, Camera & Editor - Matilda Harding-Kemp
Sound Design - Gabriel Hansen
Music Composition - Atomise Recordings
Art Director & Stylist - Mollie Spurr
Clothing Designer - Isla Campbell
Colourist - Rebecca Chapman
Assistant Editor - Jenny Lianos
Models - Oreoluwa Ahmeed, Lola,
Evie Byrom, Finn & Kevin Boachie